Monday, 17 November 2014

PPP

Product

  • Illustration convention
  • student based event
  • networking and self promotion
  • seminars and talks
  • sell artworks and trade
  • workshops
  • increase professional and experience
  • conner local businesses to creative communities 

Price
  • venue
  • insurance
  • paying the professionals or not
  • promotion
  • security
  • materials 
  • staffs/volunteers?

Promotion
  • posters
  • flyers
  • internet> social medias
  • word of mouth
  • email
  • advert>newspaper
  • magazine/zine
Place
  • town
  • easy to get to
  • beginning of the academic year> end of september to early november
  • near to some of well known places
1) Who is your target audience?
  • Creative students of leeds
  • local businesses
  • professionals
  • anyone who interested in illustration
  • potential students of creative degrees
2) Where are they? Where do they go ?
  • Student union
  • shopping
  • bars/pubs/gigs
  • classes/tutorials/workshops
  • introduction events e.g. Freshers fair
  • University/college/A-level/six form 
3) Is there a need? if so what is it ?
  • exposing yourself to a professional environment
  • talking to other creative students from different institutes
  • strengthen creative community

4)why is now the appropriate time?
  • students
  • identified things that benefits us
  • got lots of free time
  • a good time to exploit social medias
  • actual time of the year>> sept to October
  • just received student load/scholarship.
--

Identify a similar product out there.
Thought Bubble

What are the strengths and weaknesses of Thought Bubble?
 Strengths
  • a well known event among professionals and young people (students >university, college and high school) as well as among families 
  • Promoted their event everywhere 
  • Giving free tickets to high school students by asking them to make some lanterns. 
Weaknesses
  • The event is not in one building - they are all in separate buildings
  • Have to pay for the event

Things that can coursing them to fail.
  • Professionals cannot attend to the event
  • Target audience change their taste e.g. they are not interest in comic/anime/illustration anymore.
  • Weather/seasons

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