Attractive used of pattern/texture by Memohelen.

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PPP

Product

• Illustration convention
• student based event
• networking and self promotion
• seminars and talks
• sell artworks and trade
• workshops
• increase professional and experience
• conner local businesses to creative communities 

Price

• venue
• insurance
• paying the professionals or not
• promotion
• security
• materials 
• staffs/volunteers?

Promotion

• posters
• flyers
• internet> social medias
• word of mouth
• email
• advert>newspaper
• magazine/zine

Place

• town
• easy to get to
• beginning of the academic year> end of september to early november
• near to some of well known places

1) Who is your target audience?

• Creative students of leeds
• local businesses
• professionals
• anyone who interested in illustration
• potential students of creative degrees

2) Where are they? Where do they go ?

• Student union
• shopping
• bars/pubs/gigs
• classes/tutorials/workshops
• introduction events e.g. Freshers fair
• University/college/A-level/six form 

3) Is there a need? if so what is it ?

• exposing yourself to a professional environment
• talking to other creative students from different institutes
• strengthen creative community
• 
  

4)why is now the appropriate time?

• students
• identified things that benefits us
• got lots of free time
• a good time to exploit social medias
• actual time of the year>> sept to October
• just received student load/scholarship.

--

Identify a similar product out there.

Thought Bubble

What are the strengths and weaknesses of Thought Bubble?

 Strengths

• a well known event among professionals and young people (students >university, college and high school) as well as among families 
• Promoted their event everywhere 
• Giving free tickets to high school students by asking them to make some lanterns. 

Weaknesses

• The event is not in one building - they are all in separate buildings
• Have to pay for the event

Things that can coursing them to fail.

• Professionals cannot attend to the event
• Target audience change their taste e.g. they are not interest in comic/anime/illustration anymore.
• Weather/seasons

Sector : Quaternary sector

Service : Private 

Service: Creative industries, advertising,craft and educational service.

I think all these designer belong to quaternary sector as they are books; they are educational as well as belonging to school, libraries also home. I think they are very successful because the illustrations are really attractive and ready to use for the audience/buyers. Most of these designers are freelance ( I even met one of the designer for a book above). However, the window display above is not educational, it is more to display and decoration.

Collaboration

I collaborated with my student called Josh to make a 2D stop motion animation by using some cuts-out. I made this was way before I've learn dragon frame software. I created this stop motion by using a software called IStopMotion. However I think the animation look so fast so if I had more time I will edit it in Ae to make it slower.

Mugs

I was curios how to make some mugs then I decided to go to ceramic workshop to make some. I really enjoy making these as:-

• This was my first time
• Out of my comfort zone, I never experimented with clay before
• This made me realise that I could apply my illustration on mugs

I am not planning to take ceramic seriously, I think this techniques is more to a hobby and escapism. If I have more time in the future, I probably will be making some bowls, plates and different shapes of mugs.

Drawing club

I went to a drawing club that run by Matt few weeks ago which we what to draw onto a big sheet by starting to draw a square which represent our house. I really enjoy this club and probably will join it in the future if I am not busy. It is also help me to know the first year students as well as my own studio mates. 

This task have made me realised that each person have their own tone of voice and different interests. I can see it now clearly that interests have a big impact to someone's illustrations\drawings.

Lanterns for Thought Bubble.

I am working as a student ambassador every Thursday and last week we had to make some lanterns for Thought Bubble festival and this image above is my lanternMaterials that I have used is a piece of pink paper and a scarf knife. I used a kraft knife to cut the lines so the light will came out of it.

These are some laters that other people creates for the festival. I quite enjoy working with people especially young adult; it helps me to gain my communication, leadership and collaboration skills as well as boosting my patience skills. I am considering teaching as my future career. Probably a lecturer as well as having my own studio,

Pinterest

I am interested at placing my illustration at:-

• Product and Packaging ( bags, t-shirts, fabrics, drink etc)
• Children's books ( educational, story books)
• Environment and objects (Wallpapers, cups, bins, windows etc)

These are my Pinterest board that I made for my personal record. For instant whenever I do outside e.g. shopping or travelling I always take some photos from my phone then upload them in Pinterest boards. 

  Follow Zatul Fakharuldn's board Product and packaging on Pinterest.

Follow Zatul Fakharuldn's board Object and Environment on Pinterest.

Follow Zatul Fakharuldn's board Children book on Pinterest.

Studio Brief 2 : Life's A Pitch

What is the idea/concept for your group's proposal?
Student based illustration fair that have variety events such as mingle with professionals, live drawings event, seminars from designers, small galleries for student to put their wok up, conventions, print swap.

Time : Between late october to early november >> Use social media e.g. Facebook, twitter and instagram to prime the event

What service do you propose to provide?

1. local networking - meeting other creative student from different institutes around town/cities
2. platform for students to sell their artwork as well as promoting themselves.
3. Professional talk > to give student a change to greet and meet the professionals
4. fun experience
5. Inviting local business and incase they want to hire fresh talents.

Who will benefit/ make use of your services?

1. creative students
2. public people > making people aware of illustration
3. Art community
4. Professional and designers> expanding their fans and existence within art students
5. Local businesses

What are the aims of your proposal?

1. Bring illustration students together - networking with peers
2. A new generation an d professionals mingle together
3. To make creative student aware of contemporary tone of voice
4. as well as selling some of their work, promoting themselves between illustration students/professionals will be essential.
5. Bring prints to trade
6. Get agency and studios down incase they want to hire new talents.

What are the expected outcomes of your proposal ?

1. Making some profits
2. Creative industry especial illustration in Leeds is strengthening 
3. This event will happen every year
4. Gain experience and networking with students/designers
5. Selling some of my prints (even though I am one of the organiser)

How will you measure your success?

1. Profits margins
2. Amount of people turn up
3. Media buzz e.g. hashtag on social medias and articles on newspaper

What problems can you foresee ?

1. insurance
2. venue cost and other cost e.g. t-shirt for crew
3. crew - volunteer or hire, security
4. Table/chairs and other equipment
5. Time of the year > where and when.

Leaves

Hmm. Lovely colour scheme.

Sketchbook

I really enjoy bookbinding techniques so I decided to create my own sketchbooks start from scratch. Get the some papers from a drawer, box (for its cover) from the library, a needle and some three. This bookbinding technique is called saddle stitch. I learn this technique from youtube. I found it difficult at first but I keep making and praising and now I am very good at it. 

Save money and gaining my bookbinding skill. Well, the other reason that I bind my own sketchbook is because I cannot find any sketchbook that I convertible working with.

Publishing and book design

Comics, books cover, newspapers, magazines, graphics novels, maps, information manuals, adult comics, cook books and magazines (recipe illustrations), self publishes, zines, shops> point of sale.

Editorial and reportage

Newspaper, magazines, political campaign, documenting something that happens e.g. wars, museum, olympics, adult comics, flyers, leaflet, film reviews. 

Magazines>>> Fashion, illustration magazines, DIY magazines, illustrations/photography magazines.

Character and narrative

Comics, character design/concept, animation, film (horror, children, comedy romance etc), story boards, t-shirt design, concept arts, gaming magazines, costume design (film, pantomime, music show)

Product and packaging

T-shirt designs, postcards, gift wrappers, greeting cards, mugs, cosmetics, toys, food, plastic bags, drink-alcohol bottle, medicals, maps, set designs, duvet,s cushions and wallpapers.

Children's book and education 

children story books, children magazines (The Simpson, DIY) , educational books (science, maths, english)

Object and environment

Murals e.g. windows (shops, restaurant), statues, walls (graffiti, backdrop from gigs), billboards, bags,maps, inside a bus, wallpaper etc. 

Stop Motion

I am a student ambassador and I have to teach some teenagers between 12-18 years old animation and illustration. This was my first week and I had to teach them stop motion by using a software called iStopMotion. To be honest this was my first time and I had so much fun and learnt a lot even thought I have to teach those students stop motion. I think this will benefit my OUIL504 brief as we will learn it in a few weeks time.

Books
Children's story - children, parents, nursery care takers, tutors.
Educational - students, parents, teachers, lecturers.
Book covers- art students, male, female, book users, designers.
Cook book - chef, trainee chef, women, bride to be.
Instruction booklet - the produce user.

I found this illustration on the internet (But I don't know by who). Anyway the hand reminds me of my theme which is 'creepy' sort of theme for OUIL504

5 things

5 things I've learnt last year

1. To use 'multiply' effect in Photoshop.
2. I am good at drawing from references.
3. To draw human especially men as I went to life drawing classes and drew a lot of humans in my projects.
4. Hot to make hotdog books and variety book bindings. 
5. Illustration is not just a drawing/image in fact illustration is drawings/images that communicate messages through drawings. 

5 things I want to know

1. To make a website from scratch.
2. I really want to learn to make stickers.
3. Go to clay workshop and make something from it.
4. How to run my own business, setting up my own studio and how to work under an agent.
5. Animation. I really want to make animation

5 strengths

1. Good at managing my time.
2. Note down all to do list in my diary.
3. Good at picking colour scheme .
4. Get excited easily about new projects and things going on in 2nd year
5. Good at Photoshop, Illustrator and InDesign.

5 things I want to improve on

1. Improve my drawing on perspectives, angles and depth.
2. Presentation skill.
3. Look at the other contemporary illustrators/graphic designers/animator work and apply them within my work and visit local gallery a lot.
4. Document whatever I fount interesting .
5. Not to get distracted easily.
6. Experiment more.

5 examples

I really want my work to be paint on a wall somewhere I mean I am the one who actually will be painting my illustrations on wall. I think it is cool and it is like decorating the world with drawings. 

I want my work to print or place into variety background(?) e.g. I create my illustration onto of a piece of paper from a book like above. Basically designing my illustrations with no white background as I tend to leave the background white.

I want to create some illustrations/patterns that can apply into variety things. e.g. bags, book covers, plates, cups like Paperchase. I think this is because people especially women love this kind of stuff and designers/company do making a lot of money just by selling this stuff.

I would like to see my illustration to be animated and would like to learn animation as I think it would be cool and interesting.

I would like to tone down of the use of bright colours in illustration. I tried it in OUIL504 and the outcome came out pretty good and I am loving them. I also would love to see the use of different perspective and angles in my illustration. I found it difficult to apply them but I will have a go.

OUIL403 Evaluation

1.  What skills have you developed through this brief and how effectively do you think you have applied them?
Independent skill to finish off this brief and time management skill. I think this is because I am going back to my country soon and that was my motivation to finish off this brief. I think I have improved my Photoshop skills as I found new tricks and that was very helpful. I have started to realised that Photoshop is a very powerful tool to manipulate materials/images for example I started to mix 3/4 sketches to create an illustration. I have develop my cutting skills as before I was so scared of using a scalpel as I thought it was sharp. It is sharp but I think as long as I have got a cutting mat and concentrate then I will be fine.

2. What approaches to/methods of image making have you developed and how have they informed your concept development process?
I have experimented with a variety of different medias, techniques and processes. I went completely  outside my comfort zone as I didn't use vector at all except to image trace my line illustrations. I experimented with lino, acrylic paint, a roller, ink and a marker pen etc. Each media created a  different effect depending on how they were applied. I love lino and I am looking forward to playing with it more in the future. I mean the fact I can press something to a piece of paper is just my new happiness. I am really glad that I did not go to Illustrator as much as I did. I do not think my methods informed my concept well. I think for this module I insert a lot of textures as one of my feedbacks from my PPP presentation was to make sure that I add some textures/pattern to my illustration and I think now I am obsessed with adding them in my work.

3. What strengths can you identify in your work and how have/will you capitalise on these?
I went outside my comfort zone, before I used vector a lot but for this module I used paint most of the time and I love the effect that it has created. This has made me realise that there are more methods that suit my tone of voice and I am excited to explore more techniques, medias and processes.   I managed to get this brief done on time (right before I leave this country) which is good especially as I didn't have peers to crit me. This made me realised how lonely it is to be an illustrator but overall I enjoy being alone as this meant I had to decide without anyone's help as I am not good at decision making.

4. What weaknesses can you identify in your work and how will you address these in the future?
I don't think my ideas for studio brief 4 are strong enough to communicate the quote. Maybe in the future I need to do more idea generation and understand the quote a bit more. I just realised that I am not good at drawing on a massive scale. For instance to overcome this I drew a small scale of a panda then I scanned it in then printed it out to the actual scale that I wanted it to be. After printing it out, I then traced it using a piece of tracing paper. After that I scanned and manipulated it in Photoshop/Illustrator. I didn't print my final designs from studio brief 3 on quality paper because I don't have enough money for this month as I have been shopping for Malaysia. I also did not have time to print my finals for study brief 4 because the print room had already closed by the time I had finalised my designs. Perhaps, in the future I should try to work quickly especially when it comes to idea generation.

5. Identify five things that you will do differently next time and what do you expect to gain from doing these?
I will do more research into contemporary illustrations so they will inform me about the current tone of voice of illustrations. I want to screen print so badly; in the future I will email/phone the screen print staff to find out if the workshop is available for me to use or not. Do not afraid to try new techniques and I want to explore more new techniques, medias and process. Be imaginative and use a lot of unconventional tools and I think the outcome will be more interesting and imaginative. I think I should look at more do it yourself (DIY) stuff, as I think they helped me a lot especially making my mind think outside the box. Overall, I really enjoyed this module so much even though my experiments went crazy most of the time.

PPP Module Evaluation

1.  What skills have you developed through this brief and how effectively do you think you have applied them?
I have developed time management skills and I think I applied them very successfully especially after Fred gave us a talk about time management. I also know how to use pinterest now and it really benefits me especially when I do my research and I like to go on that website whenever I am bored. I know how to draw frogs from different angles and have learned something about them.

2. What approaches to/methods of image making have you developed and how have they informed your concept development process?
I have developed a different way of producing my style of illustration by mixing traditional and digital medias. I have used a variety of traditional medias such as different sizes of felt-tip, marker pens, ink and have used Illustrator and Photoshop to digitise my sketches. I think  mixing these media makes my final outcome stronger and unique. For the exhibition I will refine my illustrations, add my name on my hotdog book and screen print them.

3. What strengths can you identify in your work and how have/will you capitalise on these?
I had a lot of ideas and I was not scared if my ideas went wrong as I had a lot of back up ideas. I managed to fill my sketchbook in 2 weeks which impress me and showed me that how I enjoy the last moment of PPP. I never gave up on drawing frogs even though I keep drawing them wrong. My comfort zone of drawing is by using a black pen and I think it is a great strength because I can note down my ideas whenever I have my pen and sketchbook with me.

4. What weaknesses can you identify in your work and how will you address these in the future?
In general, I think I am lacking  in experimentation. I also left my PPP to the last minute as I am not very keen on writing but this module has helped me a lot in terms of informing that there are different fields, styles, media and techniques of illustration. Most of my research is from the internet and I think in future, for the research, I should look at more from the library instead of the internet.

5. Identify five things that you will do differently next time and what do you expect to gain from doing these?
Not to leave everything to the last minute especially the study task. In future I should complete each study task within that week so my workload will not become excessive. Be playful with my ideas - does not have to follow the real - be imaginative. I want to add more textures and patterns to my work by creating my own pattern instead of using an image traced from a photograph in Illustrator.

My presentation + note

My presentation + note

I wish I spent more time to do this presentation because I think I did not reflect as much as my friends did.

Unsuccessful ideas.

These are some ideas that I thought was strong for my hotdog book but I did not include them for technical problems.

Toilet

I found it extremely difficult to draw the frog in that position so I decided to change my idea to something else, I think I changed it to a frog in a piggy bank.

Ring box

I had an idea of a frog in a ring box but I do not think it make any sense as frogs are bigger than ring boxes. So I decided to give up on this idea to a frog stuck in a phone.

Frogs in a cup

I found it difficult to get the composition right. I changed this idea to a frog in a bowl of soup.

A frog in a shoe

I found it extremely hard to get the right pose of the frogs even though I did thousands and thousands of sketches. So I decided to stick with the same idea but change the angle of the shoe and the frog instead like below

Evaluation OUIL401

1. What skills have you developed through this brief and how effectively do you think you have applied them?

I have developed my writing and reading skills I had to write a 3,000 word essay with 500 word tasks every week. As well as that, I also had to read plenty of books, articles, journals in order to complete the tasks. I think these two skills are very helpful as I will be using these skills for the rest of my life. I also know how to and feel more confident about writing a bibliography.

2. What approaches to/methods of image making have you developed and how have they informed your concept development process?

For COP part 2, I tried both digital and traditional techniques. For the digital technique, I used  Illustrator and for the traditional techniques I experimented with ink, watercolour, tea bags and felt-tips. To be honest I tried traditional techniques first as I thought I wanted to run away from my comfort zone and I found it hard as I am more at home with digital technique; however it went wrong. I think this was due to my illustrations and lack of an appropriate  style to illustrate my essay on propaganda. So what I did was I changed my whole idea completely although I only had five days until the deadline.

3. What strengths can you identify in your work and how have/will you capitalise on these?

I think my final designs have some strengths. Firstly, I used Sergeant Stubby as my main character and he is a good world war symbol. Secondly, even though I created my final designs using only digital methods, they still gave a sense of a World War One poster  after I printed them as my posters were printed onto paper on which I had spread tea bags. Thirdly, by redesigning Uncle Sam posters this made people recognize that my theme was World War One as Uncle Sam posters are well known propaganda posters.

4. What weaknesses can you identify in your work and how will you address these in the future?

To be honest I do not know what my weaknesses are. I think time management as I only did my semiotic analysis two days ago as I was busy with another module so left this module until the last moment. It took me forever to write a 500 word task as I think I  lack subject knowledge and also English is my second language. this has been a valuable learning opportunity which has helped me to express my opinion. This is a skill I need to work on

5. Identify five things that you will do differently next time and what do you expect to gain from doing these?

I want to screen print my final design! I used a limited colour pallet and screen printing technique to  give an older and antique feeling towards the illustration/final outcome. Manage my time more and don't leave everything to the last minute. To be honest my time management for this module was not as bad as my other module and I expected to create a to do list or a timetable. I want to keep all my sketchbooks together as I left my research sketchbook at home or maybe I lost it but fortunately I had already blogged it.

Printtttttt.

I printed my hotdog book in A3 and in A2 size and I  think i will stick with A3 size because it looks cute suits with my illustrations style. 

Also for the exhibition, I want to screen print my hotdog book and A2 is pretty big and I am afraid if I will be struggling to screen print it.

So after I printed my work, I was pretty happy with it until i realised that I forgot to put my name on.

So on my sketchbook I wrote some letters for my name(below)

Scanned it in.

Editted it in Illustrator (image traced) and Photoshop (Changed the Level, colour and put my name together)

I'm thinking where should I put my name either to align with the title or not. But I decided to put my name align with the title (top left).

Because I already print my final design, I will screen print my hotdog book again (with my name on) for the exhibition.

Hotdog book layout

So after I digitised all my illustrations, I need to place my illustrations on the hotdog book layout.

By using the grid and a rectangle to measure and making sure that everything are align.

Copied and pasted the illustrations onto the hotdog book document (in Photoshop)

Done !

Cover illustration TO BE CONTINUED

The making of front and back cover illustration.

Reference image for covers:

From Mr Google.

Opened the sketch in Photoshop> change the level.

Cmd+W for magic want tool then go to select>Modify>expand

By using the bucket tool I coloured them in however at the edges of illustration is not clean > greasy edges. After I had a long thought, I decided to..

Go on Illustrator and 'Image Trace' the sketch (The one that I changed the Level in Photoshop). I then copied..

and pasted it as 'Smart Object' in Photoshop.

Add some colours

I found out that the edges are softer and neater. 

I scanned a page of typography from my sketchbook and changed the level in Photoshop as well as Image traced it in Illustrator.

I realised that the typography is in such a mess - not align and different font sizes.

As usual I am using the grid tool to  make everything align.

Cmd+T to straighten the letters.

This is the outcome.

Which cover design should I pick for the front cover?

Hmm. I think the most successful one is the top left as all my illustration have not got any background colour and it stands out more compared to the top right.

Back cover.

Back cover illustration.

At first I wanted to put 'beware !' on the bubble speech but then I changed my mind and decided to ut 'I could be next to you'. So the image above is the typography that I wrote on my sketchbook using a thick felt-tip.

I also had to image trace it.

Now after I got all the letter done, it's time for me to sort the sentence out.

I am having trouble of arraign the typography, this is due to a big amount of typography in a small scale of speech bubble. Well, I could change the quote from 'I could be next to you' to 'how about you' (?)

Changed the level of the typography;s photograph in Photoshop (Above left) then moved it to Illustrator to live traced it (Above right).

I used the grids to make sure all letters are the same size and align.

I changed the layer to 'Multiply'  and I used the magic wand tool and the bucket tool to change the font colour to blue.